This is the Fourth Social Media Research for Central America executed by iLifebelt.

The purpose of the research is to understand the roll of Social Networks in Central America. The aim is also to analyze its growth and investigate why people use Social Networks and how they use them.

It’s been said that Social Networks are important and they are rising up. Through this research we want to confirm so, but we want to prove it by means of numbers so companies  get to know what is going on  in this called echosystems, so they can take advantage of it in the best possible way.

This research has been published in English thanks to the kind support of IRI.

You can click here to download it.


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  1. Wendy Paola Santa Cruz Rossal



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